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Client: Nosegay
Sector: Fragrance
Date: 2025

Nosegay is a scent brand built around character, atmosphere, and storytelling. Drawing influence from turn-of-the-century illustration, gothic romanticism, and the intricate visual language of artists such as Aubrey Beardsley, the identity sought to create a world that felt richly expressive rather than conventionally minimal or sterile.

The challenge was to develop a packaging system with enough flexibility to support an expanding product line while retaining a strong and recognisable point of view. Each scent required its own sense of personality and narrative, without losing cohesion across the wider brand universe.

The resulting identity combines ornamental detail with contemporary restraint, creating packaging that feels distinctive, tactile, and full of presence. Through a variable system of typography, illustration, and composition, the brand balances consistency with individuality — allowing each product to carry its own mood, symbolism, and charm while contributing to a cohesive visual world.